BMXAA6518E - Service RULESMANAGER is not loaded

I got the following error after I rebuilt and deployed the maximo ear file. 

[ERROR] BMXAA6518E - Service RULESMANAGER is not loaded. See the enclosed exception for detail.

psdi.util.MXSystemException: BMXAA3757E - The ServiceStorage: RULESMANAGER service could not be configured.

Turns out I was rushing a bit too much  and ran the buildmaximoear.cmd instead of the 

rm-buildmaximoear.cmd. The rm-buildmaximoear.cmd updates key xml files in the build, merging the Rules Manager product into the Maximo ear.